Why We Should Convert Our Data in Graphics
People are suffering from too much of information. Long wordy reports are not at all interesting. The solution lies in data visualization or infographics. People remember only 20% of what they read. 83% of learning occurs visually. It is easier to absorb images. Images are more appealing and they are remembered longer. Color, contrast, rhythm and shapes make complex data in graphics easily understood and remembered much longer. This is the reason why people remember TV ads.
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