Instagram has been a boon to businesses that have identified its value early. Today, over 71% of businesses in the USA are using Instagram for marketing and promoting their goods and services. Instagram is a visual app with over one billion users today.

As a business owner, if you are not on Instagram, you miss out on a lot of golden opportunities to grow your company and grab the strategic edge in the market over your peers.

Instagram is your best friend in the business

Instagram has a simple interface quick to learn and pick up. It has evolved in the past few years and is a platform that has overtaken the popularity of Facebook and LinkedIn.

If you want to use this social media platform, you must delve deeper and see how it can transform your business. Instagram is no longer an interface for stunning photographs with enticing captions and relevant hashtags to reach the targeted audience.

You need to give the audience closure and tell them what to do and how to do it with your posts. This is why you need your call-to-action at the end of the post. This has to be given to the user in every post.

 If you want to boost user engagement and increase the number of followers on your page, you should ask them. If you do not, you sure will lag in your Insta-game with peers.

When it comes to Instagram, you need to invoke trust and credibility in the user. The CTA button helps you guide the user when it comes to the action involved after each post. If you are a new business, you should have a substantial number of likes, views, and followers to show users you are a credible establishment.

Starting with a decent number of likes, followers, and views will help you invoke trust in your business’s potential users. If you have few or even zero likes, you can follow other Instagram pages in your business niche. You can like their posts and follow their accounts. In this way, you will generate organic likes, shares, and comments for your page too. When you get free Instagram likes, you will be boosted to post relevant content regularly to reach out to your network with your product and service better.

3 ways for you to add a call-to-action to Instagram

There are approximately 25 million businesses on Instagram today. The platform knows you want to boost sales and drive user engagement. It gives you 3 ways to add the call-to-action to your content and profile-

  1. Add a new CTA button to business ads
  2. Adding contact button to business profile
  3. Adding a CTA to your Instagram bio and posts

Let’s see how to add them to Instagram now-

  1. Adding a CTA button to business ads (where needed)-Instagram has recently launched the CTA feature that does half the job for you to reach out to the targeted audience. It is a convenient and simple way for you to reach out to the user who needs to tap on the button to carry out the desired action. If you check out the feature, you will find 3 buttons you can use for your call-to-action. They are-
  • Reserve
  • Book
  • Start Order

These 3 CTA buttons are perfect for businesses in event management, dining, and health and beauty. Businesses can accept bookings and purchases via its popular provider partners like-

  • Booksy
  • Fresha
  • Treatwell
  • Quandoo
  • Eventbrite
  • GlossGenius
  • Bookatable, and more.

 

  1. Add contact CTA buttons to your Instagram profile – Any business can use these CTA buttons, and users can tap them to get in touch with you. You have the option to select any of the following buttons for your business-
  • Text
  • Call
  • Directions and
  • Email

You can also choose the Reserve, Get Tickets, Order, Start, and Book CTA buttons if your business works with any one of the partner providers of Instagram mentioned in the previous point.

To add any one of the above buttons to your profile, you need to navigate to the “Edit Profile” option on your business page, select “Business Information,” and click “Contact options.”

You should then choose the button that says “Add an Action” and select the one you need. Click on “Submit” when you are finished.

If you want to remove the button, you need to follow the same steps and “De-Select” the button and save by hitting the “Submit” button.

  1. Add your own CTA on Instagram – Users on Instagram wish to know what you do, and you have to inform them. If you have not added any CTA button, it is time for you to add one now. Given below are three places where you can add in the CTA button-

All posts on Instagram that advertise your product or service needs a CTA button. You also should place a CTA in your bio. It is prudent to add CTA buttons to some; however, not all of your Instagram Stories is essential. You can use the “Swipe Up” option or use buttons that are intended for CTA.

If you examine the other places on the Internet, the CTA can be even more than one sentence. However, when you are using Instagram to drive web traffic and sales, brevity is essential. This is because Instagram is a vast app and has many other features to distract the user’s attention from your business profile. 

Some of the best simple words for CTA you can choose are-

  1. Learn More
  2. Subscribe
  3. Join Us
  4. Sign Up
  5. Try for free

These words ask the user what you want. There is no indirect action involved. The CTA helps users to know exactly what to do next. They appreciate businesses that show them what to do after every post.

You can also write your own CTA if you want in your posts. Make sure it adds context to the image, displays your brand’s personality, and induces users to take the desired action you want.