Are Your Website Visitors Really Your Target Audience?
It wasn't too long ago when good marketing methods simply meant putting an ad on the TV, taking out a spot on a radio station and possibly putting up a billboard in a high-traffic area. In the Age of the Internet, however, having a website is the only way to ensure success. Common sense would dictate that simply bringing in visitors to a website would be enough to increase revenue, but in actuality, bringing in the wrong audience is nearly as bad as bringing in no audience at all.
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