A few months ago, a local healthcare company rebranded their business. They customized a fleet of Priuses with vehicle wraps to advertise their visiting nurse program. The idea is fantastic, every time I see a Prius, I think of their company, even if it’s not one of their cars. I also think of the steps they’ve taken to support the environment, which makes me trust them that much more, impressive considering I am not their target demographic. With aging parents, however, utilizing home healthcare is a distinct possibility in the future. Now I have a better idea of who to contact should that need ever arise.
Vehicle wraps seem to be the way to go when advertising.
Your message travels all over town or across state lines and borders if you’re traveling, whether you’re an independent contractor, a corporate entity, or a specialized organization, such as a community center that distributes food and household goods to low-income residents. Advertising can be as simple as your name and phone number on the side of your driver’s side door or, as in the case of the visiting nurse program, a message that covers the entire car. I like the ‘enveloped’ idea, whenever I see one of the Priuses in traffic I try to read all the information before the traffic light changes. I have yet to succeed!
I believe I’m so interested in the company’s advertising method because it is a novel approach. I can’t say I would pay as much attention to a healthcare commercial on television or the radio. It seems that treating seniors as feeble and helpless has become the modus operandi for many companies.
The healthcare company’s logo-wrapped car thankfully supersedes that approach. Something about the Prius suggests a hip, young message, as though you can hear the driver saying, “Need healthcare? We’ll be right there!” and zipping the hybrid through rush hour traffic to provide service. The medical profession is a good place to launch a superhero scenario, quick as a flash we’ve arrived to assist you with your healthcare needs.
Best of all, now that our car is parked, someone can finish reading the message we so carefully wrapped around our vehicles.
It’s a great post, you really are a good writer! I’m so glad someone like you have the time, efforts and dedication writing, for this kind of article… Helpful, And Useful.. Very nice post!
These cars (http://blog.hemmings.com/index.php/2009/12/23/year-end-wrap-up-all-chrysler-carlisle/) should try getting vehicle wraps for a more unique look.
Think of vehicle graphics like a moving billboard, except without any additional monthly fees. The gas, oil and maintenance are already a prerequisite for your commuting necessities, so they don’t come at any additional cost. Simply put, vehicle graphics can be like a fine saleswoman who walks around all day long showing off your business everywhere she goes.
Undoubtedly, vehicle wraps are the best form of marketing per dollar. This is a well written article. How can I become an author?
Successful advertising, marketing and promotion can be difficult to achieve, we know that. And there are a lot of options out there. As In-home advertising has seen a broad shift and acceptance of the online advertising medium, outdoor advertising has seen a similar acceptance of and shift into this relatively new medium, vehicle wraps.